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July 12, 2018 ~ What compels engagement in mobile ads

What compels people to engage in mobile ads?

 

Entertainment value wins by a long shot. Followed by a shorter, more consumable length. Then come relevancy and relatability. Makes sense.

Finally, after all that, come concern for the issues of quality: originality, telling a good story, having a surprise factor, tending to innovation, and even providing some sort of "enhancing" experience.

Not surprising. A good guide for much of our online content.

Source: Wordtracker

April 23, 2017 ~ Writing Tip #1: STOP saying "VERY"

As illogical as it may seem, the word "very" can weaken your speech, thin out your writing, and disempower your voice. Why? For one, it's overused in our speech (like "like"!) and so doesn't have the same impact it used to have.

 

Secondly, by its very presence, it dulls the impact of the word you're trying to emphasize.

 

In other words, a muscle-bound dude doesn't need some lightweight to precede him, to point out how strong he is. He conveys that quite well himself.

If you do find yourself wanting to squeeze in a "very" somewhere, try instead to upgrade the verb or adjective you started with. Say "perplexed" instead of "very confused." Or "freezing" instead of "very cold." Your language will get more colorful, more precise, and more interesting, all at the same time!

Here's a wonderful infographic from proofreadingservices.com about how to begin curtailing your use of this self-important, but scrawny word.

March 30, 2017 ~ Awesomesauce!

There is no constant in life except change, right? And so it is for our vocabulary. I believe new words are being added to our lexicon at a faster rate than any time in history. I'm sure the folks at Oxford Dictionary stay very busy. And I'm afraid it will take Microsoft Word a bit of time to catch up. Those red underlines get tiresome!

"That term, [awesomesauce] meaning extremely good or excellent, is just one of the couple dozen new words, prhases and acronyms added Thursday to the Oxford Dictionaries online version. The words represent newer terms judged most significant and likely to stand the test of time, according to Oxford University Press. The additions include terms such as cat cafe, manspreading, onboarding, and terms drawn from current events, including "Grexit" and "Brexit," ...

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March 17, 2017 ~ Lower your website bounce rate

Very helpful info about optimizing websites! Written by Barrie Smith, digital marketing specialist at Wordtracker.

"Many businesses spend a considerable amount of money driving visitors to their website but don’t always do a great job in keeping them there.

 

After all, what’s the point of driving traffic if visitors leave after a few seconds without making a transaction? This is exactly what happens if you have a high bounce rate."

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