PROFESSIONAL FREELANCE WRITER, EDITOR & GHOSTWRITER ATLANTA
Branding.
Brand Identity
Your Business in Just a Few Words.
Be fascinating, intriguing and captivating
Be original
Inspire response
Convey your value, instinctively
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When you think of branding, you probably think of those iconic corporate images that have been impressed upon us for decades. Starbucks’ twin-tailed mermaid. McDonald’s golden arches. Apple’s bitten apple.
But vibrant images are just one side of the coin of professional branding. The other side consists of the words you use to weave the story of your business so that it sticks in the minds of your target customers. Verbal branding sells your products or services for you while you’re busy doing whatever you do best.
Only
HALF
of the
story
Verbal branding includes developing, designing and distilling your best:
A tagline that tells your amazing story
I run into business owners all the time who think they've accomplished a lot by composing their tagline in one sitting! Think about it. Major brand corporations spend countless hours and hundreds of thousands of dollars to craft their tagline. Why? Because, if it's done right, a tagline can convey — in one concise and poetic phrase — all the elements that can sell a product or service. It's an everpresent salesperson attached to your business name.
Use the core pieces of your Verbal Branding in all of your marketing and outreach efforts and convey a single, unified, consolidated message. Now others will recognize your value and remember your name.
• Tagline
• Brand story
• Features
• Benefits
The
OTHER
half
of the
story
• Core values
• Bio
• Key Marketing Messages
• Website copy
• create an emotional response
• define your unique niche
• highlight your value above the rest
• convey your passion, zeal and purpose
Don’t waste any more time or money
Defining your brand with The Writing Doctor saves you hours and hours of time and lots of money otherwise spent on ineffective messaging. I'll help you define the powerful messages that you'll use over and over again: online, in social media, in print and in person. Contact me to create a Branding Package for your business.